What types of ads can be used in media campaigns? Advertising is at the fore in the marketing mix, which creates brand awareness and increases sales. There are many types and forms of advertisements, to serve all commercial purposes, and penetrate into various marketing channels. What are the most prominent types of ads that you can use to promote your products or services? What are the advertising success factors that will help you achieve your marketing goals? What is advertising? Advertising is a paid means of communication through which brands target customers, and it is one of the pillars of the marketing strategy adopted by companies to highlight their brand, and through it they seek to influence the target audience, and it is the cornerstone for launching any advertising campaign for these companies through their marketing channels. For this, companies purchase the so-called advertising space to promote their services, products or brand through advertising media such as: ra...
In the past, the value of the currency came from the same materials it was made of, such as gold or silver, whose exchange value was similar to their original value, until the problem of “supported currencies” arose, so what happened after that? At the end of the 19th century, the shortcomings of this system led to the adoption of the so-called "gold standard", a system in which the currency in circulation had no value in itself, but was secured by a similar amount of gold. Gold standard system The Spanish "Jordan Mondial" mentioned that the proposal for the gold standard system came with the Bretton Woods Agreements of 1944 under the auspices of the United States. In that period, the United States emerged from World War II as a major military and economic power in the world, which gave it enough weight for the rest of the countries to accept a system that compares all currencies to the dollar. This country has pledged to maintain the stable value of...