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 What types of ads can be used in media campaigns? Advertising is at the fore in the marketing mix, which creates brand awareness and increases sales. There are many types and forms of advertisements, to serve all commercial purposes, and penetrate into various marketing channels. What are the most prominent types of ads that you can use to promote your products or services? What are the advertising success factors that will help you achieve your marketing goals? What is advertising? Advertising is a paid means of communication through which brands target customers, and it is one of the pillars of the marketing strategy adopted by companies to highlight their brand, and through it they seek to influence the target audience, and it is the cornerstone for launching any advertising campaign for these companies through their marketing channels. For this, companies purchase the so-called advertising space to promote their services, products or brand through advertising media such as: ra...
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7 digital projects you can build with WordPress

 7 digital projects you can build with WordPress


WordPress is one of the most popular and used content management systems, as it is characterized by simplicity, security and protection, along with a huge library of plugins and templates that can turn any WordPress site into a distinguished digital project.

WordPress provides everything you need to create a digital project, starting with the necessary features for creating and managing sites including user management, an easy-to-use control panel for editing site content and modifying its functionality, in addition to the ability to change the site’s template and design, and installing plugins to expand the site’s features and functionality. In this article, we will review 7 ideas for creating a profitable digital project based on the WordPress platform.

Create a blog

The first idea that might come to the mind of someone who wants to create a digital project is blogging, as it is one of the simplest projects that can be created based on the WordPress platform. Especially since WordPress originally started as a blogging platform. Although it has evolved a lot in recent years, and is able to build and manage any digital project, it still provides all the basic features that bloggers need such as: editing blog posts and comments, support for search engine optimization, and more.

Create a blog
If you are passionate about a field such as: technology, sports, cooking, or even health and beauty, this may be your chance to create your own digital project, by building a blog to share your passion and ideas with others, and making profits by displaying ads using Google Adsense ads, or affiliate marketing .

You can create a blog in a matter of minutes with WordPress. But like any other digital project, you will need some time to attract visitors, so you have to be patient, and know that the shortest path to the success of any blog is to create high-quality content that combines interest, entertainment and originality.

Create a website for your company

If you have a digital or even traditional project, and are thinking of creating a website for your company or project, you will not find a better WordPress platform for that. Because it is the perfect tool for building a professional website, the WordPress library contains hundreds of templates for companies and projects that will give your site a professional look similar to the designs of major corporate websites, and most of all, many of these templates are completely free.

WordPress is an ideal tool to launch your company or project website, strengthen your digital presence, raise awareness of your brand and provide customer support at the lowest cost and in the fastest time. To make it easier for customers to reach you, you can add your location to Google My Business, a service that allows you to create a business card for your project or company, and communicate with your customers easily, as they can find you on Google Maps or by searching on the Google search engine.

Create a wordpress website for your company

Whatever the nature of your company or project, and whether you own a restaurant, a hotel, a convenience store or any type of business, My Business will enable you to attract a lot of potential customers, because consumers today depend on the Internet to search for what they want.


You can also use WordPress to build a site to sell your services and showcase your business, promote your skills and services, and connect with your customers. There are a lot of templates dedicated to building business presentation websites (portfolio), and many of them support Arabic. It also provides all the pages you need as in business presentation websites.

Create a digital project for service applications

You can rely on WordPress to create a digital project of Applications of Service (SAAS) that are sites that provide services to their visitors. Where it hosts web applications to perform certain tasks such as: translation, file storage, file conversion, etc. Google is one of the most famous examples of these service sites, offering a wide range of services such as: Google Drive for storing files, Google Docs for editing documents, Google Maps and others.

Indispensable microservices for startups

If you see that the market needs a certain service, you can create a website and host an application to provide that service such as: file storage, an application to calculate taxes, or an application that provides weather reports. There are a lot of possible ideas, research and analyze the needs of people in your country, or in the Arab world as a whole, and create a site to provide those services.

You may have to develop the application that solves those services, if you do not have programming experience, that is fine, in fact, many entrepreneurs who have established large digital companies cannot write a single line of code. You can easily hire a freelance programmer to program the application and install it on the server. On an independent site, you will find a lot of qualified programmers that you can hire to develop the application for reasonable amounts.

Any digital project that depends on providing services works according to two economic models, either for free like Google, or for a fee, even if partially, such as giving users the ability to obtain part of its services for free, and blocking some other services until they subscribe to the site. If you are going to rely on the first model, you will most likely need to earn revenue by displaying ads, and the second option is the most popular, and it is suitable for small businesses.

Create an online store
E-commerce is one of the most active and fastest growing areas of the digital economy. In recent years, WordPress has become the preferred platform for creating small and large online stores, as among the largest million online stores on the Internet, 22% of them rely on WooCommerce, an e-commerce WordPress plugin.
One of the main features of WordPress is that it is very flexible, and includes a huge library of plugins that expand the functionality of the site, and add to it all the features that you may need to create a digital e-commerce project, there are plugins that add payment gateways to the site to receive money transfers from customers, and there are add-ons to secure the online store And other add-ons for SEO, statistics, affiliate marketing, and more.

Most online stores that use WordPress use WooCommerce, which is an integrated plugin that provides all the necessary features and functions to run any type of online store, helps configure product pages, automate sales processes, customize shipping and delivery settings, and more. Find products in demand, create your store using WordPress, create a marketing strategy for the store, and start selling.

digital product sales

There is a special type of website that specializes in displaying digital products such as: WordPress templates, e-books, images, designs, web templates, landing pages, and others. This type of online store has a lower cost compared to regular online stores, because you will not have to worry about storage of products and goods, shipping and delivery costs, and legal procedures.

If you are thinking of creating a digital project to sell digital products, all you need is hosting to store digital products, which are computer files, which can be downloaded in real time and the sale is completed without the need for an intermediary or a third party to deliver the products. This type of store uses 4 economic models to make profits, which are:

 Advertisements: In this type, the site allows visitors to download files for free, and earns its revenue from advertisements.
Direct selling: The site sells digital products to visitors.
Subscription: Visitors can subscribe to the site for a sum of money, and then they can download whatever files and digital products they want on the site.
Donations: The site allows visitors to download digital products for free, but asks them (optionally) to donate an amount of money to the site, or to the owner of the product. This form is used by sites that display products of an artistic nature, such as images and designs.
Commission for sale site

A digital affiliate marketing project

One of the ways to make money online is affiliate marketing, which is a marketing technique based on marketing the products and services of other companies, and converting visitors to the sites of those companies or stores in exchange for a commission for each sale they make.

There are those who sell products directly on their site, as they put pictures of products, prices and descriptions on their site, and when the customer buys a product, the order goes directly to the company or store that owns the product, who send the product to the buyer, and you take a margin of profit.

An example of commission marketing in the Arab world is the Khamsat affiliate program. You can participate in this program and make profits in exchange for inviting your friends and acquaintances to buy services from Khamsat, and you will get $2 for each new user who buys one of the services offered on the Khamsat platform.

educational digital project

We live in the era of knowledge, and there is a great demand for educational services. People want to develop their professional skills, keep up with their subjects, constantly learn new things, and they want to learn quickly, and this has opened up a huge market for quality educational services.

Digital project in training courses

If you have a specific skill such as: marketing and design, or you are proficient in a science such as programming, or you are good at using one of the famous programs such as Photoshop. You can invest in these skills and build a digital project by creating an educational website to sell courses or publish educational lessons and articles.

WordPress is perfect for this type of website, as there are hundreds of templates made specifically for educational websites. In addition to many additions that will provide your site with interactive features, as well as tools for managing departments and students, and formatting articles and lessons, among others.

 This was a list of 7 ideas for creating a digital project based on the WordPress platform. Of course, this list is not exhaustive, there is no limit to what you can do with the WordPress platform. Think about your next digital project, and use the professional WordPress services provided by the best freelancers on Fiverr, to complete your project successfully.
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