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What types of ads can be used in media campaigns?

 What types of ads can be used in media campaigns? Advertising is at the fore in the marketing mix, which creates brand awareness and increases sales. There are many types and forms of advertisements, to serve all commercial purposes, and penetrate into various marketing channels. What are the most prominent types of ads that you can use to promote your products or services? What are the advertising success factors that will help you achieve your marketing goals? What is advertising? Advertising is a paid means of communication through which brands target customers, and it is one of the pillars of the marketing strategy adopted by companies to highlight their brand, and through it they seek to influence the target audience, and it is the cornerstone for launching any advertising campaign for these companies through their marketing channels. For this, companies purchase the so-called advertising space to promote their services, products or brand through advertising media such as: ra...

Amazon accepts Visa credit cards in global truce over fees

 



Reuters, 17 February - Amazon.com Inc (AMZN) has agreed to accept Visa Inc (V.N) credit cards across its network, putting an end to a stalemate between the two that threatened to disrupt e-commerce payments and give a blow to the U.S.-based payments processor.


The terms of the agreement were not released, but Visa and other payment cards have been under heightened scrutiny for their fees as more people have turned to the internet to shop during the pandemic. The squabble had underscored merchants' growing clout in the fee war.


After previously declaring that it will cease taking Visa credit cards in the UK due to excessive transaction fees, Amazon stated in November that it was considering eliminating Visa as a partner on its U.S. co-branded credit card.

According to a statement released by Amazon on Thursday, customers will be able to continue using Visa credit cards in its stores.


Neither party stated what fees will be levied in the future, an issue that has risen to the fore in the United Kingdom after an EU-mandated cap on card fees was lifted following Brexit.

Some experts saw the conflict between Amazon and Visa in the UK as a negative omen for the card industry, arguing that it could foreshadow a struggle in the much larger US market.


After the country's payments authority found no evidence to justify the increases, British legislators announced last month that they would investigate increases in the fees Visa and Mastercard charge businesses.

Visa began charging 1.5 percent of transaction value for credit card purchases made online or over the phone between the UK and EU in October, up from 0.3 percent and 0.2 percent, respectively.

According to researchers, average credit card processing fees in the sector range from 1.5 percent to 3.5 percent.


In the past, retailers considered credit card processing fees as an unavoidable cost, but this may be changing as a result of technological advancements and more consumer choice in the payments sector.




According to payments giant WorldPay, credit cards will account for a third of North American e-commerce spending in 2020, but mobile payment solutions like Venmo and "buy now, pay later" (BNPL) financing schemes are gaining traction.


While alternative payment methods have been on the rise for some time, the epidemic has accelerated a decreasing trend in credit card applications, boosting the popularity of BNPL financing.


According to WorldPay, credit cards' proportion of North American e-commerce spending fell 7% last year, while BNPL's share grew.78%

Other large retailers have settled fee issues with Visa in the past after announcing that they would no longer accept Visa credit cards in certain areas of their companies.


For example, Walmart Inc.'s (WMT.N) Canadian unit said in 2016 that it will stop taking Visa credit cards due to a lack of agreement on fees. After seven months, the corporations announced that they had reached an agreement.


Visa expressed its delight at the achievement of a wide, global agreement with Amazon.


In an email, a Visa representative stated, "This agreement covers Visa acceptance at all Amazon stores and sites today, as well as a mutual commitment to cooperate on emerging product and technology initiatives."


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