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What types of ads can be used in media campaigns?

 What types of ads can be used in media campaigns? Advertising is at the fore in the marketing mix, which creates brand awareness and increases sales. There are many types and forms of advertisements, to serve all commercial purposes, and penetrate into various marketing channels. What are the most prominent types of ads that you can use to promote your products or services? What are the advertising success factors that will help you achieve your marketing goals? What is advertising? Advertising is a paid means of communication through which brands target customers, and it is one of the pillars of the marketing strategy adopted by companies to highlight their brand, and through it they seek to influence the target audience, and it is the cornerstone for launching any advertising campaign for these companies through their marketing channels. For this, companies purchase the so-called advertising space to promote their services, products or brand through advertising media such as: ra...
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After Apple .. a new blow to "Facebook" from Android The market value of "Meta" fell by $230 billion in one day







Google is adopting new privacy restrictions that will block cross-app tracking on its Android devices, following a similar move last year by Apple that upended the advertising practices of many companies.


Google said it is developing new privacy-focused alternatives to its advertising identifier, a unique string of characters that acts like a special code for each device. Digital identifiers in smartphones often help digital advertising companies track and share information about consumers.


The changes may affect major companies that have relied on tracking users through applications, such as Meta (Facebook's parent company), according to CNBC.


10 billion losses

After changing the privacy policy on iPhones last year, Meta has suffered greatly from its impact, and it expects the move to reduce the social media company's sales this year by about $ 10 billion.


This news contributed to erasing $232 billion from the company’s market value in one day, which led to the social media giant’s market value dropping to less than $600 billion, compared to more than $1 trillion last June.


While Meta has struggled against Apple's changes, she has expressed support for the way Google plans to implement its privacy changes.


"It is encouraging to see this long-term collaborative approach to protecting users' privacy from Google," Facebook's Vice President of Product Marketing, Advertising and Business, Graham Mudd, said on Twitter. "We look forward to continuing to work with them and the industry on privacy-enhancing technology through industry groups," he added.


Google said it will continue to support existing identifiers for the next two years, which means other companies have time to implement the changes.

blocking advertisers

Apple's modifications reduce targeting capabilities by restricting advertisers from accessing an iPhone user ID.


Google criticized Apple's approach in its blog post without naming the company.


“We recognize that other platforms have taken a different approach to ad privacy, imposing explicit limitations on existing technologies used by developers and advertisers,” Anthony Chavez, Google's vice president of product management, security and privacy, wrote. "We believe that - without providing an alternative privacy-preserving path first - these approaches can be ineffective and lead to worse user privacy and business outcomes for developers."

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