6 Steps E-Marketing Plan

First: Defining e-marketing and its advantages

Definition of e-marketing and its advantages

E-marketing is the marketing of products or services using digital technology, such as the Internet, mobile phones, social networking sites, search engines, e-mail, and others.

E-marketing tools are in harmony with this digital technology, market research is used with a tool such as Google Keyword Planner, and the analysis of your marketing efforts is done with a tool such as Facebook Insights, and your ads are also digital platforms such as Google Ads and Microsoft Advertising.

E-marketing represents an entirely new approach to understanding customer behavior, from measuring downloads, likes, visits, views, comments and interactions to ratings, reviews and surveys.

It is easier, cheaper, faster, more effective, and more flexible than traditional marketing methods. Here are the details:

Easier: No routine complications and interviews required, just create an account on the relevant platform to start marketing.

Cheaper: The costs of renting a billboard on a road or advertising space in a well-known newspaper can cover the costs of an advertising campaign on social media for 3 months. (There's also: Marketing ideas you can implement with minimal costs)

Faster: Your ads start showing up to your audience moments after they're designed and published.

More effective: E-marketing gives you the advantage of personalization, so when you narrow your ads to a specific group in terms of age, country, city, interests related to your products, you only spend your money where it is right.

More flexible: The many measurement tools give you accurate enough information about your marketing efforts to determine which ones to continue and which ones to stop.

In order to be able to carry out e-marketing activities, the starting point should be to build a presence for your company on the Internet, by creating a website with an attractive design, providing comprehensive information about the company, and you may add a blog to it to share your experiences with your target audience, and also create accounts on websites Social media is where you promote your products and communicate with your audience.

 The 6-step e-marketing plan

6 Steps E-Marketing Plan

Step One: Choose the Right Audience

When you think, who are you targeting your products for? The typical answer will be for those who want and can buy it.

But many do not. Some people might be excited to start a business, without taking the time and thinking first, is someone going to buy my products? Can I reach him?

In a study published by Harvard Business Review on the five stages of the growth of startup companies, the study indicated that the first stage should be related to answering the question: Can I provide a customer base for my products? Plus here: Can I reach them?

So what's the point of marketing a great product to people who don't care or care about it but don't have the money to buy it. That is why it is very important that your digital marketing efforts are directed at a group that wants and is able to purchase your product. And to conduct a nomination process that excludes all other categories of the general public and targets this category only.

Step Two: Know Your Customers Well

Knowing your customers is not a simple or intuitive step as you can define your customers in just one line, age, country, gender. Rather, it is a complex step, and I will not exaggerate if I say that it will eventually make you know your customers more than they know themselves.

Let me show you how:

Look in the minds of your customers for 5 emotional triggers that move their motives to buy: pain, fear, hope, dream, and obstacle. Brainstorm and imagine yourself in their shoes, or design a survey using Google forms and email them to them. Record any information related to the five catalysts in your product market.

Use Google to search for topics related to your market, and read audience reviews and ratings for products in the category you produce.

Deal with an open mind as you try to understand your customers, do not place restrictions on your understanding, whatever their postulates and the things that interest them, you should take them into account in your e-marketing plans.

Step Three: Define your goal

Financial expert Ramit Sethi, author of the 2009 bestseller I Will Teach You To Be Rich, says that focusing on one goal increases the likelihood that you will be able to reach it.

Reducing goals may seem unpopular to the enthusiastic beginning of digital marketing, but focusing on the larger goal that you want to achieve when you use it, helps you grow step by step. Example: Do you want to collect a mailing list of 500 users, or do you want to generate $10,000 in revenue?

Step Four: Calculate Your Expectations

(ROI) is the abbreviation that refers to the return on investment and is the essence of this step. Some e-marketing methods such as search engine ads, for example, require funding, so in this step you must answer the following question: Will I get my money back from the marketing method that I will use or not?

The expected return on investment will tell you whether to go down this path or change it to another path.

The expected return on investment can be calculated in the following way

Expected return on investment = expected revenue from e-marketing: its costs.

In the field of e-marketing, the 5:1 ratio is a good ratio, and it may vary depending on the structure of your expenses and your field of work.

Step Five: Watch Your Competitors

The importance of this step comes not only because it gives you the opportunity to outperform your competitors, but because it saves you a lot of trial and error at the beginning of using this type of marketing. As the saying goes, "You don't have to reinvent the wheel," but rather, "Start where everyone else left off."

Monitor your competitors in order to learn from their mistakes, be motivated by their success experiences, and discover areas that distinguish you from them and use them in your e-marketing of your business.

The surest way to monitor them is to engage, act as their customer, buy their products if possible, read reviews of others, browse their websites and subscribe to their newsletter, notice where and when you see their ads, and follow them on their social accounts. And if you want more “permissible spying” use a tool like Alexa Competitive Analysis to analyze traffic on your competitors’ websites and see how they perform in search engines.

Step Six: Draw the path to reach the goal

Example: Your goal for your digital marketing plan is to get 100 subscribers to your newsletter per month.

But the current rate of subscribers is only 50 per month, so to achieve your goal you need to double your current subscription rate.

You can achieve this in two ways:

The first is to design a free catalog or book that asks for an email address before uploading.

The second: to double the number of visits to your site by using different options such as blogging or paid ads.

Decide which path to take to get started with the goal.