What types of ads can be used in media campaigns? Advertising is at the fore in the marketing mix, which creates brand awareness and increases sales. There are many types and forms of advertisements, to serve all commercial purposes, and penetrate into various marketing channels. What are the most prominent types of ads that you can use to promote your products or services? What are the advertising success factors that will help you achieve your marketing goals? What is advertising? Advertising is a paid means of communication through which brands target customers, and it is one of the pillars of the marketing strategy adopted by companies to highlight their brand, and through it they seek to influence the target audience, and it is the cornerstone for launching any advertising campaign for these companies through their marketing channels. For this, companies purchase the so-called advertising space to promote their services, products or brand through advertising media such as: ra...
Do you know how to create a sponsored ad on Instagram?
Social networking sites, especially Instagram, are one of the new marketing methods that have managed in a relatively short period of time to gain a large fan base, due to their ability to reach users, regardless of their geographical location. This opened the way for project owners to target larger segments of users and expand the scope of their work to include categories that would not have been possible to reach, had it not been for the great technical development and the expansion of communication provided by social media.
What is sponsored advertising?
The financed advertisement is defined as the process in which the owner of the product or service displays his products through different channels he has no relation to, by paying certain amounts to the owners of these channels to market his products and target a larger number of users.
What are sponsored ads on Instagram?
Are the ads that appear to users while browsing their accounts on Instagram, where product owners pay to display their products in publications, appearing to users from all over the world. The ads appear on Instagram with sponsored, which indicates that the post that the individual follows is a post funded by the project owners, and it appears in two formats:
The first: It is displayed on the home page of their accounts, or what is known as the news feed on Instagram.
What is the importance of creating a sponsored ad on Instagram?
The importance of creating a funded advertisement on Instagram is reflected in its great ability to reach different segments of users, in addition to giving entrepreneurs the ability to display their products in a visually interactive manner, away from boring narrative and presentation, which ensures that individuals accept offers positively. The number of funded ads on Instagram per month is approximately 2 million, which indicates the importance of the Instagram site in marketing products and services, and reaching users of different segments.
In addition, Instagram-funded publications and ads achieve record user reach rates of 1.2 billion monthly users, as Instagram ads are distinguished by their ability to reach a large number of individuals, due to the wide use of the application, and its wide popularity among social networking applications. In addition to the above, ads funded through the Instagram social networking application contribute to:
First: the strong impact on a large number of users
The Instagram application has a very large fan base, more than 1 billion users and the number is constantly increasing, which makes it in the ranks of social networking applications, with great influence over large segments of users. More than 80% of Instagram users reported that they made a decision regarding the purchase of a product or service due to the sponsored ads they see on the site.
Second: the ability to personalize ads
Instagram ads are distinguished from other platforms, as they follow the visual method instead of the narrative method in attracting customers, to acquire the product or service. This method allows entrepreneurs to design publications that reflect their brand, in a way that guarantees them to win customers, and attract them to buy their products and services they offer.
Third: Diversity of advertising methods via Instagram
The Instagram platform is distinguished by its introduction of a variety of means for designing funded ads, allowing project owners to choose the best medium that suits their products and services that they want to market on the site.
How to display ads on Instagram
1. Paid Publications
Paid posts are regular photos and videos, which are similar to those that any individual uploads on Instagram, except that they are funded and targeted to specific groups of individuals targeted by them. Based on their buying habits and interests, as well as geolocation in case the entrepreneur wants it.
The dimensions of the images and videos that can be published on Instagram are 1080×1080, meaning that most of the images and videos take the form of a square, so the owners of products and services should work to create advertising images that contain all the information that may be of interest to the user, in proportion to the square frame.
Most users prefer to get all the information contained in the advertisement at first glance, rather than needing to read more or go to an electronic link.
2. Stories
Stories are a way to share news and statuses for 24 hours only, so they are a quick marketing tool that entrepreneurs can use to promote an offer or a discount. Stories are characterized by showing users the full screen space, that is, a greater ability to share more details about the product, in addition to the ability to attach a website link, to facilitate individuals' access to the offered products.
This is done by prompting users to swipe up in order to follow more, or view products and services on the website. While for regular posts, it is difficult to go to the hyperlink, because the Instagram app does not support the feature of displaying hyperlinks in the description of posts or comments.
3. Ad groups
Instagram allows you to buy a group of products by marketing them in one post, instead of using a number of posts to market those products. As a group of offers appear to users as soon as they view an image or video, instead of just offering and marketing a single product.
These styles of Instagram sponsored ads are often used in order to market the brand as a whole, not just a few affiliate products.
4. Shopping ads
This method is primarily used to promote products indirectly, as this method is often used when it comes to hiring a personality to promote products. People can find out more about a product shown in the photo or video, with a single click on it. After that, they can proceed to purchase the product, by clicking again on the product if they want to.
5. Navigator ads
The Explorer in the Instagram app is the main way for individuals to discover new brands and content that they may want to follow. Therefore, creating sponsored ads on Instagram through Explorer is an opportunity to gain and attract a new segment of customers, who do not follow the brand and do not know much about it.
The explorer page is configured according to what the individual follows and interests in addition to the things he likes, and therefore Instagram seeks to customize the content to suit the user’s desires, and provide the new within the same field that interests and attracts him.
6. Reels . Ads
One of the new features in which Instagram allowed content owners to post videos longer than 50 seconds, and thus the ability to express more about products and more details about the products.
This ensures that users understand everything they need to know the products, and make the appropriate decision to purchase the products and services offered by the brand owners.
Fourth: Take advantage of the Instagram advertising feature through Facebook
Users who have accounts on the Facebook Ads Manager can take advantage of its features to create and manage Instagram Stories ads with ease. All it takes is to have an active account on Instagram, in addition to an account on Facebook's ad manager or what has become called the meta ads manager. After that, an advertisement can be launched on Instagram by following simple steps:
Go to the Facebook Ads Manager app.
Upon completion of the previous steps, the advertisement will appear on Instagram stories immediately. In addition, it is possible to manage the advertisement and follow statistics related to the success of the advertisement, and the willingness of individuals to continue reading about the advertisement from the Ads Manager through Facebook itself.
What are the requirements to create a sponsored ad on Instagram?
Before starting to create a sponsored ad, some requirements must be met, the absence of which does not harm the reach of the sponsored ad to its recipients, but its presence will help greatly in supporting the sponsored ad and ensuring that it reaches different segments of users, thus ensuring the success of the brand more.
1. Having a huge fan base on Instagram
Having a large number of followers on Instagram reduces the expenses needed for e-marketing operations through it, in addition to reducing the number of funded ads that the brand owner needs to ensure that his brand reaches the largest possible number of the target audience.
The large fan base on Instagram also helps to ensure that new customers are caught and attracted to see the brand owners’ posts and make the right decision to purchase more products and services from them. You can check out the comprehensive guide on how to increase the number of Instagram followers with ease.
2. Ensuring a strong interaction on the Instagram account
Having thousands of followers is not enough to ensure the success of advertising campaigns and that the paid or unfunded ads reach the largest number of people. On Instagram, there is a large number of fake accounts, which in turn are used to build accounts with a large number of followers with almost no interaction.
There are many extensions that let you know if this account has been using fake accounts to increase the number of followers, but the simplest way to find out is by noticing the little interaction on the posts despite the relatively large follower count. Contrary to belief, having a large number of non-interacting followers will have a very negative impact on the performance of the Instagram account, and will harm the trust of individuals in the brand. Even if the owners used dozens of sponsored ads to attract new customers.
Having a strong Instagram engagement helps ensure brand credibility and expand its ability to attract a large number of individuals and customers and turn them into loyal customers. There are many ways to increase interaction on Instagram in a strong way and ensure the success of any account, especially brand accounts. All it takes is to learn about the 15 best golden ways to increase engagement on Instagram.
3. Master the rules of Instagram marketing
Instagram sponsored ads help attract a lot of customers, but it doesn't end here. Brand owners should have the appropriate ways to convince new customers to buy products and services and see more of the products that the brand offers.
All it takes is learning how to market for an Instagram account, in order to ensure the success of the funded advertising campaigns in reaching their goals and generating profits for the brand owners.
4. Having a successful Instagram store
Creating an integrated store on Instagram contributes to ensuring the benefit of the advertising campaigns funded through the application, as it can be said that moving from the sponsored advertisement to an account on Instagram is more acceptable and easier for the target audience, rather than moving to a website or digital store.
You will need to know a number of mechanisms that ensure the success of the online store, in order to ensure that individuals interact with products and offers and that advertisements reach the largest possible number of individuals, which contributes to achieving the sales that the brand owners aspire to.
The steps to creating a successful online store via Instagram are summarized in understanding how people interact with commercial publications and how to attract more followers to brands. In addition, you can learn about more ways to launch and make an online store successful by browsing the comprehensive guide on how to build an integrated online store.
5. Knowing the goal of the advertising campaign to be launched
One of the main requirements to ensure the success of the Instagram funded ads is to know the main objective of this advertising campaign to be launched. There are many objectives related to the promotion of publications. Of which:
Generate and attract potential customers
Encouraging individuals to purchase products and services
Increase interaction and reach
Urging people to email the Brand Account for more details
Generate views on brand videos
What are the mechanisms for creating a sponsored advertisement on Instagram?
Despite the different styles of advertising on Instagram, the ways to create a sponsored advertisement on Instagram are characterized by following the same template, in terms of creating ads through the application itself. In addition to the above, it is possible to make a sponsored advertisement through the Facebook Ads Manager application, but many owners of products and services prefer to choose the easiest way to create Instagram ads directly through the application. The steps can be summarized in a few key points:
First: Convert your Instagram account to a business account
To take advantage of Instagram-funded advertising services, entrepreneurs should first convert their personal accounts to commercial accounts, in order to take advantage of the features offered by the Instagram application, such as studying analytics and insights into the performance of posts. In addition to precisely defining the target groups of posts, and selecting the demographic groups most affected by the content of the post.
Second: Configure the publication to be promoted and published on the page
After converting a personal account into a business account on Instagram, the main task of content owners is to choose the post to be marketed accurately. The process of promoting through Instagram increases the number of people that the post reaches.
As for the content of the publication and the mechanisms for attracting customers, it is the responsibility of the content owners. It is possible to configure a successful post to promote through funded Instagram ads by following these steps:
1. Choose the nature of the publication
Choose whether the post to promote is a photo, video, story, or an ad set primarily to promote the brand rather than the products.
2. Design the publication in a way that reflects the visual identity of the brand
The content of the post to be marketed on Instagram should be taken care of, in addition to making it include all the basic information that reflects the identity of the brand, as the post will reach individuals who hardly know anything about the brand. Here it is the responsibility of content owners to educate the public about what they are offering, and provide appropriate offers to be able to attract potential customers and convert them into permanent customers.
3. Pay attention to CTA techniques in order to attract potential clients
CTAs help make posts more attractive to Instagram users, motivate them to take appropriate action, and acquire the brand's products and services.
Third: Click on the Promote button at the bottom right of the post
When converting a personal account to a business account, the owners of the published content will see a button at the bottom right of the page, indicating the promotion of their content. Simply pressing the button will take them to the promotion configuration page and select all the details related to promoting the post.
For example, choosing the target geographic region for the post, in addition to choosing the demographic groups to which the post is to be delivered, and also determining the budget for the promotion process via paid ads on Instagram. As shown in the following pictures:
In the main page of Instagram ads, one can choose the goal of the advertisement.
As well as the path that individuals will go to, whether it is another Instagram account or an external website.
In addition to choosing a specific geographic location, only ads appear in it.
Choosing the advertising campaign's budget and how long it will be displayed on the site.
After launching the paid ad, you can follow the statistics on the number of visits and monitor the performance of the paid ads.
Is there an alternative to making a sponsored advertisement on Instagram?
Yes, some brand owners choose to go to other ways to create ads on Instagram, moving away from sponsored ads for several reasons, most notably the lack of the ability to accurately determine the extent of the impact of the sponsored advertisement on the individuals who receive it. Plus, they don't want to incur a lot of costs just to promote one or more products.
Sometimes the owners of products and services choose to take advantage of creating ads on Instagram, with the help of influencers who have influence and interaction on the platform, by collaborating with an influencer to promote the products, which ensures that they convince the individuals who follow him to buy the products and services they provide.
In addition to the above, some brand owners who have strong Instagram accounts, with large followers, reach and engagement, are trying to create ads without incurring a lot of costs. This is done by launching offers, discounts and contests, motivating individuals to participate in order to profit, thus increasing the reach of products to new customers and encouraging them to participate.
What is the price of a funded advertisement on Instagram?
Before we start talking about the costs of advertising campaigns funded through the Instagram application, it should be known that most Instagram users are young people, as it is estimated that most users of the application are between the ages of 24 and 34, which makes it an important platform to attract, influence and motivate young people To acquire products and services, however, reaching younger groups means incurring more advertising costs.
The Instagram application adopts the cost per click (CPC) principle, in order to calculate the costs for various paid ads.
For example, the cost increases to about $3 when it comes to highly competitive markets and relatively young demographic groups, so knowing the target group and its demographic and geographical distribution is essential, in order to determine the cost of Instagram funded ads.
Tips for getting started with Instagram marketing and advertising
Before you start promoting a post, paying attention to a number of details helps ensure the success of the promotion process, in addition to ensuring that the post reaches the target audience.
1. Determine the target group and study its geographical distribution accurately
This contributes to accurately determining the budget of the marketing process to be launched, in addition to knowing how to communicate, and urging customers to make the most appropriate decision related to the acquisition of the product or service.
2. Choosing high engagement posts to be promoted
Although paid ads are important to increase engagement and reach, it is best for any brand owner to choose high reach posts primarily, in order to get new customers to read more and see what this ad has to offer.
3. Influencers are essential even when using Instagram sponsored ads
Influencers can be hired without hiring Instagram-sponsored ads. But when using Instagram sponsored ads, it is definitely worth hiring influencers and influencers across the app to increase engagement and reach the promoted posts, which in turn ensures that you get the most out of your Instagram sponsored campaigns, attracting as many potential customers as possible and converting them into customers. permanent.
4. Determine the motive of the process of promoting posts through Instagram
It is very important before starting to benefit from the advertising services funded on Instagram, to know the main objective of the campaign to be launched, because it is important to know how to formulate the content, and to choose phrases of call to action that are appropriate to the main objective of the process.
In conclusion, the process of creating a sponsored advertisement on Instagram is a necessity, to attract a wider spectrum of the young audience, and an inevitable task for brand owners looking to expand their business operations. And working in advertising in general and Instagram ads may not be your area of expertise, especially if you are a project owner who seeks to focus on developing his products, and here we advise you to leave this task to professionals in providing marketing and advertising services via Instagram on Fiverr, the largest Arab market for the sale of micro-services.
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