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Learn a simple guide to managing social media accounts
Social media is one of the most powerful tools available to small and large businesses alike, you can use it to find new customers, increase visitors to your online store, and keep in touch with existing customers. In this article, we introduce you to the social media management function, which has become among the most attractive jobs, as it ensures companies and individuals a strong and continuous social presence.
What is social media account management?
Because of its great role in our lives, managing social media accounts has become an imperative for companies and individuals. As a result, the process of supervising and managing social media pages has become one of the most prominent forms of freelancing online at the present time. What is meant by it?
It can be said that managing social media accounts is the process of supervising and controlling every detail of pages, and this includes developing strategies to communicate with the audience following the page, from preparing and publishing content, taking into account its consistency with your marketing goals. In addition, interacting with the audience's questions and responding to them when needed. Thus, managing social media accounts becomes a complex procedure that is not limited to providing content, but also goes beyond it to taking care of all aspects of the page, allowing for the possibility of developing it and increasing the number of subscribers on it.
Who is the manager of social networks?
The social media manager supervises the pages of companies and individuals on social networks. He is responsible for producing and managing various types of content on social networks such as: Facebook, Twitter, Instagram, etc., and the aim is to achieve the highest levels of interaction between the public and customers, and between the owners of the communication pages. Social entrepreneurs and stars in various fields.
The Director of Social Networks is concerned with activating pages and forums, to enhance communication with the public, as he undertakes to achieve the vision and goals of institutions and companies on social networks, by targeting the audience with the best types of content, in addition to managing advertising campaigns, and measuring the degree of interaction and performance, which helps to develop The best marketing strategies.
A social media manager is hired by companies and businesses with a brand strategy, or an active marketing strategy and e-commerce sites, or social networking platforms. In large companies, a social media manager is a large, independent job in its own right.
Skills Required in a Social Networking Manager
Now that we've seen what the role of a social media manager entails, here are some of the skills he should have:
1. Writing
Social media managers do a lot of writing, sometimes as many as ten posts each day. In addition, each social network requires a slightly different style of writing. LinkedIn, for example, requires a more professional approach to be in keeping with the ethos of this social network. You should be able to quickly create messages that your brand audience will understand, and promote positive emotions.
2. Search Engine Optimization
In fact, SEO can have a huge impact on your social media content. A good social media manager knows this, and strives for SEO on social networks. When you adopt SEO as part of your strategy, you can attract a larger audience that is interested in your products or services, which leads to more potential customers.
3. Experience in social media
It may seem obvious, but a social media manager needs great social media skills. Keeping in mind, it can be learned over time through research and experimentation.
4. Customer Service
Customers often look to social media accounts for help answering questions about products and services, and if there is no one to answer those questions - even on nights and weekends - their impressions of the brand are likely to be poor. A successful social media manager understands that your social media presence is the face and voice of your brand online. So, everything they say or do on social platforms, is a representation of the brand.
5. Visual content
A lot of the content that you will post on social media will be written, but visual content is more important, as you can share the appropriate video or photo hundreds, or even thousands of times without the viewer getting bored. For this purpose, you will need to understand how to create social media content specific to each platform.
The importance of managing social media accounts
Social networking sites play great commercial and communicative roles in the current era, as they are the basis for addressing the public in order to obtain its loyalty. The success of commercial projects on social networks is the way to achieve the desired success.
Managing social media pages requires time and effort in order to achieve the best results, so it is necessary to seek the assistance of someone who does this task, as managing the page is a means in itself and not an end. In general, hiring an individual or a team to manage social media pages allows achieving several goals, including:
1. Ensure the continuity of communication with the public, which means responding to their needs expressed through your personal page on social networks, as it is your gateway to identifying aspirations and expectations in order to determine the degree of satisfaction and the extent of criticism directed at your brand.
2. You get to know what people are saying about your company, whether it's good or bad, as well as what your competitors are saying. You can get information about current trends as they happen, in other words studying the market, and the general attitude of the audience about what you are offering them.
3. Facilitating the sharing of information and communication with the public. Social networks are available all the time, which means the ability to share various data with the public in full flexibility and in real time. This allows providing the necessary clarifications, and combating malicious claims, which may have a negative impact on your activity.
4. The right social media management enables you to decide which channels you need to use, how often you will post content, and the types of content that will be beneficial to your business. In short, help you develop an attractive marketing strategy.
5. Social media management allows you to put together a comprehensive plan to produce high-quality content, so that you can engage your target audience, and create a positive experience that ensures that you get their loyalty.
6. Know everything about your audience, such as what they are looking for, where they shop, their friends, and even what they eat. You can find every little detail of your potential customer on social media, and your social media manager can take advantage of this information, to develop more highly targeted strategies.
How do you choose the right social network for you?
Although it is very popular at the global level, every social network has something that distinguishes it from others, which requires you to choose what suits you, according to your orientations and goals. This does not mean that the functions of these networks cannot be integrated and exploited together, which means that they reach a wider audience.
Tik Tok is a fast-growing social platform that relies on short and fun videos in its content. It is mainly aimed at teenagers and young adults, who spend long hours in it. With that in mind, if you are specifically interested in this age group, then this social network will definitely be for you.
On the other hand, LinkedIn is a professional social media network that people turn to for business insights, as it is more specialized and focused on the world of finance and business in its aspect related to employment and employment opportunities.
How to manage social media accounts
There is no doubt that managing the pages and accounts of social networking sites is not an easy thing, as it is a complex process that requires performing a set of different tasks, the preparation of the content is not the first nor the interaction with the audience the last. Emphasize greater flexibility to do your jobs better. Good planning is the only way to master social media accounts. For that, in the following lines, we offer you a few steps that can help you manage your social media accounts:
First, get to know your audience
While you are striving to achieve your goals based on social media pages, you must carefully study the characteristics of the audience you are interested in, and if you are not sure of your audience, then you will certainly not succeed in choosing an appropriate strategy for your business.
When we talk about audience recognition, it includes identifying the target group with the content of the social networking page, this is what makes you able to produce content that addresses them, in a way that allows them to get their attention.
Second: Choose the right social network for you
Each social media network has its own advantages and ways of working, so when you want to do e-marketing or practice e-commerce, you are obligated to choose the networks that support this trend, including Facebook and Twitter. Case Reliance on video-based media, such as YouTube and Instagram.
It may seem like the above is a given, but this will require further research when it comes to addressing a wider audience. When you intend to choose the appropriate social network, consider the extent of its reach in the target area of your activity. If Twitter is very popular in the Arab Gulf countries, for example, this does not apply to North African countries, where Facebook is the preferred destination for the majority of visitors.
Third: Plan your content seriously
Whether it's sharing a simple document with the audience of the page or providing content that takes time and effort to set up, you should come up with ideas about what you'll post each week. You will need to make plans that include all types of content that you intend to provide, from posts, photos, videos, etc. Then think carefully about the requirements to accomplish each of them.
It is necessary to prepare in advance what you will publish on the page, which is similar to the content cupboard, while thinking about the time allotted to interact with the audience, and answer its questions.
Fourth: Your Content Table
Not every work is done in his day since the possibility of programming and scheduling is available, through many tools specialized in managing social media pages. Content scheduling helps you act proactively on the one hand, and avoid some contingencies on the other. As it is known, a sudden interruption in the Internet or electricity may occur, which negatively affects the durability of the page's activity.
With this in mind, scheduling is important in ensuring that the page works without you having to work on it every day, especially in cases where audience interactions are not required.
Fifth: Connect with your followers
The volume of activity of pages on social networks is measured by the extent of the interaction obtained. Followers do not stop asking questions, writing comments and sharing content, which requires the administrator of the social networking page to allocate an important time space, to communicate and mutual interaction with the audience. This is what makes you able to ensure the loyalty of your followers, as most of them expect interaction with their post or comment, no matter how simple.
Sixth: Increase your social reach
This concept is related to increasing the number of followers, and reaching new segments of the target audience. This requires funded advertising campaigns, in order to publicize and discover the content of the page in a broader and better way, but this is not the only way to achieve this end, as the social network administrator can agree with influencers in order to increase the popularity of the page, and the volume of content may It contributes a lot to reaching a wider audience. The higher the number of posts, the higher the number of posts, and thus the indirect marketing process for the page.
Seven: Experiment, Learn and Improve
Watch carefully the shape and size of the audience's interaction with the content provided, do not hesitate to renew your methods and ideas that you address to them. Learn from everything you think is a mistake, it could have been avoided. This is your way to improve the content and quality of the content, which means breathing new life into the page, and moving away from stereotypes and repetition. Remember that competition is fierce, and that satisfying the public and obtaining its loyalty is an end that does not leave, and that development and innovation is what makes it realize.
Most popular social media management tools
Achieving the best management of social media requires reliance on a set of tools, the latter of which facilitates the work of the social media account manager, including:
1. buffer
This tool is among the best and most popular social media account management software. It is characterized by ease of use and simplicity of the interface, as it enables you to deal with various social networks, program content on them, as well as follow advertising campaigns.
This program comes in two versions, the first is free and allows publishing content on social networks during a trial period of 14 days, but if you want to access all the benefits, you have to go to the paid version, which allows the ability to publish content and respond to audience interactions as well as analyze advertising campaigns.
2. Sprout Social
This software allows the user to control the management of his social networks in one place, and also provides reports on user interactions. In order to discover and be satisfied with the program, it offers an attractive 30-day trial period.
This program comes in three paid plans, priced between $89 and $249 per month. You can also get a mobile app, to manage your social media accounts on the go.
3. Hootsuite
This is the best tool for analytics that give you a lot of information, the latter of which can be crucial for companies, which rely on social media for the bulk of their marketing efforts.
Hootsuite offers four paid options, with a monthly price ranging from $49 to $599, plus an unlimited pricing for large corporations and businesses. All of these paid plans offer a host of benefits, including unlimited automatic scheduling, a posting calendar and a social inbox, and if you'd prefer to try before you buy, that's possible within 30 days of trying.
4. Zoho
This is a comprehensive social media management program, you can buy it separately or combine it to manage all in one, you can take advantage of some of the benefits of this program for free, and you can choose between three paid plans, the most expensive of which does not exceed the price of forty dollars per month.
Each plan allows you to publish and schedule posts across multiple platforms, access summary reports and analytics, and a free plan with limited functionality is also available.
5. SocialPilot
It is the best option, for companies that want to access affordable social media software for more than one user. Their mini team plan allows access for up to three users for just $42.50 per month.
All plans come with different features like: unlimited scheduling, group scheduling, access to social media analytics, and customer support. Higher-level plans allow you to get more users, supervise more social accounts, manage more meta ad accounts, and more.
As can be seen from this narrative, the tasks of managing social media pages are a must, especially if your business depends mainly on the profits that come to it from one of these platforms. In this case, hiring professional specialists to manage social media pages and the services they provide on Fiverr, will ensure that you make the best use of your time spent in developing your business.
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