What is Neuromarketing? Can it increase your sales and clicks?

What is Neuromarketing?

Neuromarketing refers to a type of marketing called neuromarketing, which uses brain and neuronal science to study the impact of marketing and advertising on consumer decisions. You can take advantage of neuromarketing strategies to learn the hidden reasons why some consumers prefer some products over others, as well as the reasons for clicking on some ads without others, unlike the traditional methods that rely on opinion polls and studying the needs of the market.

This type of marketing depends on the study of the scientific principles of consumer or customer thinking in the decision-making process, which includes subconscious thinking processes that we cannot know by traditional methods of marketing, which is not another branch of marketing, but a process that falls within marketing research, but in a different way. .

Examples of using neuromarketing?

In an experiment conducted by Hyundai, which brought 15 women and 15 men, they were asked to stare at the parts of a car produced by the company, such as the tires and the roof, for an hour, while wearing electromagnetic hats that recorded their brain activities, and this information was saved on a hard drive attached to a special belt for each person. Hyundai America's marketing on this experience: "We want to know what the consumer thinks about the car before we build thousands of them."

It is reported that Yahoo and PayPal conducted similar experiments on TV ads, to study the effect of such ads on consumers' brains and bring in new visitors or customers. It is worth noting that even Microsoft conducted Neuromarketing experiments to see the impact of designs and user experience testing on its products by: (studying brain activities, and tracking eye gazes for different parts of the design).

How can Neuromarketing be used to increase the number of clicks?

According to a study conducted by Norwegian researchers, they found that the use of the “question formula” in the headlines of ads, articles or even tweets is a neuromarketing strategy, which can increase the number of clicks by 4 or even 5 times, for example when creating an advertisement about a digital cookbook in a network of Pervasive ad networks, a better headline is “What did you prepare for dinner today?” To motivate the visitor to know more details about your book, instead of the traditional wording of the ad text as “Take the opportunity to learn to cook” which will not receive much interaction compared to its predecessor.

The study also mentions that it is best to link the question directly to the potential customer. If you are targeting married women, the question may be in the form of: “What did you prepare for your husband today?”

This is one of the many ways that can be used for a better title for your ad when marketing, but it is better not to use it too often, otherwise it may lose its value, and the purpose is not to change the advertising method to bring more clicks, but you should use this method with attention to the quality of what you offer, so imagine someone He clicks on the ad and then finds something else.! Change the style while maintaining the quality of the content.

What else?

Scientists divide the brain into three types: The first type is “new” and is specialized (in logical activities, learning, language, and personality traits). The second “middle” type is responsible for: (feelings, memory, and hormones) and the third “old” type is responsible for vital processes: (such as thirst, hunger, and reactions to danger) and as we have already mentioned, the current marketing deals only with one type Of these types, there are four points you can use to your advantage, in terms of consumer or customer thinking.

1. The old mind is controlled by feelings

The old brain is usually in automated mode, and responds easily to things that are somehow associated with our feelings like the sound of the beach or the smell of coffee, and basically emotions control consumer or customer decisions, whether to buy or recognize your professional ad, whenever you target your customers' feelings through interactive ads Or video ads in a distinctive way, the more chance you have to bring in more customers.

2. The old mind decides on the basis of pain or pleasure

You may not be able to target a customer you lost before because of a bad image of your ad or an uncomfortable experience with your product, just all you have to do is put more fun into the advertising or buying process, which is one of the smart neuromarketing strategies, there is no better than to leave a smile On the consumer's face every time they see your ad.

3. The old mind remembers beginnings and ends

In marketing in general, and in neuromarketing strategies in particular, it is important to leave a good impression when you deliver the message of your service or product, and it seems that the saying of the first impression lasts something true. Every time a consumer experiences your service, product or advertisement, he will automatically remember his first impression of him Also the end of the ad is good to be happy and sum up what you want.

4. Rapid response optics

The largest proportion of the brain is dedicated to the sense of sight, in addition to the visual memory, so choosing the right place and the appropriate size for the advertisement are important factors for the success of your advertising campaign, in addition to the rest of the criteria for a professional advertisement design, which must be worked on to come up with an attractive and distinctive advertisement.

New neuromarketing strategies are accelerating day by day, and with some readings about new types you can benefit from, and remember that there is no conclusive evidence for the success of one strategy over another, just study what is available to you and use what suits you.