What is the personality of a marketing manager?

Who is the Marketing Manager?

The Marketing Manager is a person who manages all the marketing efforts and promotional activities undertaken by a company for its products or services, and the marketing manager supervises the activity of the entire marketing team, and the marketing manager can also be defined in another way as a manager whose primary task is to manage resources Marketing for a specific product or business, leading initiatives and processes that define the audience and target group for that activity or product, competing brands, brainstorming campaigns and creating new ideas, in addition to creating budgets for promotions and analyzing results for use in future stages, in other words, the Marketing Manager participates In every process and every aspect of marketing, starting with the development of the idea and ending with the actual application on the ground, so the process of choosing the right person for the position of marketing manager can be considered very important as this will affect the brand and it may suffer from weak marketing messages and strategies that will clearly affect on business growth, and all of these things will lead to huge costs to address the situation and Re-choose the right person.[1]

What is the personality of a marketing manager?

Marketing managers must have some qualities that shape their personality in business performance, as the marketing manager’s job is very important in establishing an infrastructure that supports the sales team to play its effective role in developing the necessary plans to reach the goals in the right way, and the following is an explanation of the most important qualities that constitute Marketing manager personality:

Curiosity and innovative thinking

Marketing managers must remain open to new ideas, in addition to the desire to understand and analyze difficult matters, and the marketing manager also has the advantage of being an inspiration to research the external scope and gather the necessary information to exploit it in an optimal way in order to achieve competition in the labor market.

creativity

Creativity is one of the most important basic qualities that must be available in a marketing manager, as he deals with many people and thinks creatively with them, and arrives at different results that contribute to creating distinction from what others do in addition to benefiting from the segments of society as an inspiration to learn about cultures and investigate their needs to try to meet them in an appropriate manner and time.

Good people skills

The successful marketing manager tries to keep the customer happy always by providing possible solutions in the event of not being able to fill his need, but in a way that does not show the gap that may form in the service, in addition to directing customers with unique dealing methods towards choosing what you offer and responding to the changes in the decisions that Respond to the department quickly and effectively, demonstrating sincere feelings and correct methods of communication in dealing with customers and solving their problems.

adaptability

Initial plans are affected by a number of factors that lead to changes in them, and therefore, despite the serious planning that is exerted on it at the beginning of the business, it may change at any moment, so it falls on the shoulders of the marketing manager and his team to adapt to the changes and try to keep pace with them and accept the matter Reality and work with alternative plans as quickly as necessary to avoid failure or error.

Thinking about sales

Sales are everywhere, so the marketing manager is distinguished from others by the necessity of having the previous basic qualities in his personality, with thinking of a commercial style in the end. So, the marketing manager should plan to get to the point of selling the product and use the way the sales team thinks.

Marketing Manager Responsibilities

The tasks and responsibilities of the marketing manager may differ from one field to another, but they share some of the following responsibilities: 

Obtaining the necessary marketing information to manage campaigns.

Coordination of marketing channels using multiple strategies.

Managing budgets for marketing campaigns and preparing a feasibility study for each of them.

Experimenting with new marketing opportunities and trying to find more sophisticated means.

Building good relationships with the media and maintaining social relationships widely because of their importance and impact on the marketing process.

Directing social media marketing strategies.

Evaluate the performance of previous marketing campaigns.

Searching for the reasons for the failure of previous campaigns and working to find future solutions to avoid it happening again in future campaigns.

Effectively managing external employees and distributors.

Addressing customer service issues, and making an effort to get feedback from them constantly.

Educate employees about recent developments in marketing and the direction of business and industries.

Analyze advertising revenue and promotion campaigns and submit reports to senior management.